Shopify Review — All Shopify Pros and Cons 2023


Take a moment to picture yourself on a cool adventure into online selling. It’s like setting off on a road trip with Shopify as your vehicle of choice.

It’s super exciting, but there are also some bumps and curves along the way. Here is Shopify review 2023 by Shopify Development Agency, including pros, cons, and features.

Here’s a look at Shopify pros and cons, where there’s plenty of promise but also some pitfalls.

What Is Shopify?

Shopify isn’t just an e-commerce platform; it’s a game-changer for online business. Its impact on businesses and the global economy is undeniable.

There are many pros and cons of Shopify. Here, According to stats, explore why Shopify’s importance can’t be overstated.

Market Share:

  • Powers over 1.7 million businesses in 175 countries
  • Holds a substantial market share in the e-commerce industry.

Revenue Growth:

  • Reported over $2.9 billion in revenue in 2020.
  • Achieved year-over-year revenue growth of over 86%.

Job Creation:

  • Directly and indirectly, it creates employment opportunities.
  • Employs thousands of people globally.

Global Reach:

  • Enables businesses to reach a global audience.
  • Accessible to entrepreneurs worldwide, regardless of technical expertise.

Shopify Pros and Cons 2023

Let’s get to the point, let’s take a look at the pros and cons of Shopify which will decide if your business succeeds or fails.


Shopify Pros:

User-Friendly Interface:

Shopify’s user-friendly interface is like having a personal e-commerce wizard. You can easily set up your store, add products, and manage orders with just a few clicks.

It’s so simple that even your technophobic aunt could become an online entrepreneur in no time.

Beautiful Templates:

Shopify’s templates are the secret sauce behind many stunning online stores. Whether you’re selling handmade jewelry or high-tech gadgets, there’s a template that suits your style.

Plus, they are customizable so you can put your brand’s unique stamp on your site.


Remember when your favorite small-town cafe expanded into a nationwide chain? That’s what Shopify can do for your business.

It grows with you, so you don’t have to worry about outgrowing your e-commerce platform.

Mobile Responsiveness:

Having a mobile-responsive site is crucial in a world where everyone’s glued to their smartphones.

Shopify ensures that your website looks and functions flawlessly on any device, giving your customers a seamless shopping experience.


Shopify prioritizes your online store’s security with strong measures, guarding your data and customer info like a digital fortress.

App Store:

Shopify’s App Store is the treasure trove of e-commerce. Need help with email marketing? There’s an app for that. Want to streamline your inventory management?

There’s an app for that too. It’s like having a toolbox filled with the latest and most excellent tools to help your business succeed.

Shopify Cons:

Monthly Costs:

While Shopify’s monthly fees are an investment in your business, they can be steep for startups on a tight budget.

It’s like having a high-end gym membership – it’s worth it if you use all the amenities, but it might not be the best choice if you use the treadmill.

Transaction Fees:

Those transaction fees can feel like tiny paper cuts to your profits, especially if you need to start using Shopify Payments.

While they’re not a deal-breaker, they can add up over time.

Limited Customization:

Shopify’s templates are gorgeous, but you might hit a few roadblocks if you have a super-specific vision for your online store.

Think of it as having a beautifully designed puzzle where you can’t change the shape of the pieces.

Learning Curve for Advanced Features:

Like mastering a new board game, diving into Shopify’s advanced features can be challenging at first.

If you’re not tech-savvy, keep your developer’s contact info on speed dial.

App Costs:

The App Store is like a candy store for your business, but remember, too many sweets can lead to a sugar crash.

Each app comes with its own cost, so budget carefully to avoid overspending.

Ownership and Data Portability:

It’s like renting a beachfront villa – you get to enjoy it, but you don’t own the land.

While your data is safe on Shopify’s servers, keep in mind that you don’t have full control over it.

These additional details provide a more comprehensive understanding of the Shopify pros and cons for your online store.

It’s essential to weigh these factors carefully when making your decision.

Additional Shopify Features:

The following Shopify features collectively make Shopify a versatile and powerful platform for businesses of all sizes.

  • User-Friendly Interface: Easy for beginners to set up and manage
  • Beautiful Templates: Professionally designed and fully customizable
  • Mobile Responsiveness: Ensures your store looks and functions well on all devices
  • Multi-Channel Selling: Sell on multiple platforms from one central location
  • Inventory Management: Track stock levels, receive low stock notifications, and automate reordering
  • Secure Payments: Reliable payment processing with various gateway options
  • Scalability: Easily upgrade your plan as your business grows
  • App Development: Create custom apps and themes for tailored functionality
  • Analytics and Reporting: Detailed data to track sales and customer behavior.

Shopify vs. Top Alternatives

Although Shopify is a premier e-commerce platform, exploring alternatives such as WooCommerce, Big Commerce, and Magento is crucial.

Each platform has unique advantages and drawbacks, making the selection process contingent upon your business requirements and personal preferences.



  • User-friendly but may have transaction fees.
  • Great for beginners and small to medium-sized businesses.


  • Offers complete control if you’re familiar with WordPress.
  • There are no transaction fees, but it requires technical expertise.


  • Scalable and feature-rich.
  • Slightly higher pricing but is ideal for growing businesses.


  • Highly customizable for large, complex stores.
  • A steeper learning curve and hosting are not included.

Consider the Shopify pros and cons we’ve discussed, compare alternatives, and assess your business goals to determine if Shopify is the right fit for you.

How To Get Started With Shopify?

When it comes to Shopify store setup to look the best, you need our Shopify development services.

We don’t just offer assistance; we provide expert guidance that guarantees results. Our team of seasoned developers is like the A-team for your e-commerce dreams.

We won’t just get your store up and running; we’ll supercharge it for unparalleled success.


What are the advantages and disadvantages of Shopify?

Shopify provides the following advantages and disadvantages:

Advantages of Shopify:

  • An easy-to-use platform for beginners
  • Wide range of customizable themes
  • Integrated payment processing
  • App Store for added functionality

Disadvantages of Shopify:

  • Monthly subscription fees
  • Transaction fees on third-party payment gateways
  • Limited design customization for non-developers
  • Add-on app costs can add up

Is Shopify worth it for beginners?

Yes, Shopify can be an excellent choice for beginners in e-commerce. Its user-friendly interface and ample resources make setting up and managing an online store easy, even without a technical background.

However, beginners should be mindful of the monthly costs associated with using Shopify.

Is it worth it to sell on Shopify?

Depending on your business needs and goals, selling on Shopify can be worthwhile. It’s particularly suitable for small to medium-sized businesses and entrepreneurs looking for a reliable and feature-rich e-commerce platform.

However, assessing your budget and requirements is essential, as ongoing monthly fees and potential app costs should be factored into your decision.

Ultimately, Shopify’s robust features, scalability, and ease of use make it a popular choice for many online sellers.